Notes from the studio

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Notes on building products, from discovery and scoping through to shipping and what happens after launch.

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From Idea to MVP: How We Approach a New Product Build
Every product we've built started the same way: a founder with a half formed idea, a strong opinion about the problem, and no clear picture yet of what the first version should actually look like. Here's the process we've landed on after doing this enough times to know what actually moves a product from idea to something real.
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